What Does your Social Media Persona Say About your Brand?


June 25, 2016

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Internet Marketing


If you’re new to social media sites such as Facebook, Twitter, Instagram, and others, it may seem like a very daunting task to get started. Many folks are first inclined to start brainstorming things to post… but that’s putting the cart before the horse.

So first things first: Who are you? What is your brand all about? Only after you figure this out, can you start to speak for your company in a public setting.

Does it sound difficult? Don’t worry, we’ll break it down and figure out what the best persona is for you, by looking at a few common examples in use today.


Some brands are inherently funny.
Eat24 for example, takes a “no pants” attitude and entices its customers with hilarity. This works great for them, because ordering takeout is a fun and casual subject.

Other brands want to be taken more seriously.
For example BMW takes a professional and adult approach to their social interactions. This is best for them, because they need to project long-term stability for their high-end vehicles.

And others are mostly geared towards selling product.
Retail stores such as Target, WalMart, and others find themselves somewhere in between. They take a lighthearted tone and excite the customer with online specials and new products, improving their bulk sales.


Many online merchants will find they have the most in common with the Target and WalMart examples. But it might be more fruitful to take creative license and spice up your social media presence in a unique way.

So your pre-posting homework is this:
Try to think about your brand more deeply, get more familiar with your products or services, and try to see things from your customers’ perspective. What do they really want? What makes you a better choice than your competitor? Carefully consider the message you want to portray, and how that message can translate into sales.

Building the correct persona is the ticket to communicating to your customers effectively. Once you know what tone of voice you’d like your brand to have, it’s time to start figuring out what to say.

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