Internet Marketing Campaign Flops, and those who “Mopped” the Floor with their Competitors!
What’s the best way to learn which marketing strategies work? By watching others make it big, and make mistakes. Some major retailers hit a home run when it comes to Internet marketing campaigns, while others strike out big time. Here are some of the most notable flops and mops in […]
Don’t be a Spammer!
Spam falls under the “I know it when I see it” category, right? We all receive spam, so we all know how to identify it. However, the technical definition of spam often eludes people. The most common way to define spam is by explaining the two criteria the e-mail must […]
The Best Time to Send an E-mail Marketing Message
If you are planning to launch an e-mail campaign, you may wonder: When is the best time to send your e-mail marketing correspondence? This is a valid question, because the time you decide to launch your campaign can have an impact on its overall results.
E-Commerce Security is More Important than Ever
E-commerce sites are getting more popular all the time – for consumers of course, but also for hackers. In light of recent attacks on WordPress and InMotion users, it’s clear that cybercrime is on the rise. If you are an e-commerce website owner, you have a greater responsibility than other […]
Is Your Web Host Secure? InMotion Hacker Attacks a Half Million Sites
Another week, another successful hacking attempt. This time, the victim was Web hosting provider InMotion, which was hacked 1:00am PST on Sunday morning by a Bangledeshi hacker called TiGER-M@TE. The hacker replaced index files in all public html directories with his own branded index.php, defacing the home pages of more […]
The Top 5 Mistakes of E-mail Marketing Newbies
Are you new to e-mail marketing? If so, heed this warning: Take things slow. That doesn’t mean you shouldn’t get excited about this new marketing tool – quite the contrary. It just means that there are a few things to consider before rushing to churn out batches of e-mails to […]
Best Practices for E-mail Campaigns
So, you want to launch an e-mail campaign. But what are the best practices every business owner needs to know? Abide by these guidelines for an effective, ethical e-mail campaign:
Upgrade WordPress and Plugins for Better Security
For business owners and bloggers who depend on WordPress to power their sites, the temptation to overlook upgrades may be easy to fall into. After all, WordPress is the choice publishing platform of countless content producers on the Web; according to BuiltWith, it is currently the most popular content management […]
Google Plus Tips and Shortcuts
So, you signed up on Google+…what now? You may be ready for some Google Plus tips and shortcuts. Here are the latest I have discovered.