JT’s Approach to Search Engine Optimization


November 4, 2014

Comments are Disabled

Internet Marketing

Wondering what kind of efforts go into our Search Engine Optimization campaigns? Look no further, here’s a rundown on how we like to do things.

First, we optimize the website from a user perspective as well as the search engine perspective – because users are just as important (actually, more important) than the search engines are. Then we’ll start positively promoting the website throughout the web, through forums and other avenues, to help build traffic and search engine rankings.

When it comes to social media and other customer-facing contact, our approach is different from most marketing companies. We put the power of your SEO campaign in your hands. We’ll lay the groundwork for a successful campaign, then train you in the best ways to promote your business on the web, allowing you to be the voice for your company in public forums. This results in very knowledgeable and informed advertisements that, rather than sounding like a canned sales pitch, are personal to your company and will speak directly to your consumer about what your company can do for them. Gradually over time, we can achieve long-lasting positive results and boost your rankings for important keywords – thus building traffic and leads.

The initial setup includes a review of your website and page content, then adjustments to meta tags, content, and adding backlinks from other websites as needed. We perform thorough research in your niche market to find the best avenues for link placement – these are not purchased directory links or spam content – these are real link referrals placed on reputable websites. After initial setup, our maintenance plan includes a monthly status report with the latest traffic statistics, comparisons to past months, and expert guidance on how to continually improve results. Our informed analysis ensures that we are always on track to reaching your goals.

If you find that you do not have the time to promote your business on a month-to-month basis, we can become more hands-on to help free up your schedule. We will go in-depth and get to know all the ins and outs of your business, discuss the tone and message you would like to portray to your customers, receive training on all your most frequently asked questions, and become your online PR representative. We will make every effort to portray your business in the most professional manner possible, all while building up valuable backlinks and traffic to your website.

Sound like a good plan? Let’s get started on your SEO plan today!

Latest posts by JT Website Design Inc. (see all)

Comments are closed.