Social Networking for Businesses
It’s no secret that today’s business owners are always looking for new ways to manage costs. Often, a company’s marketing/advertising budget is the first to feel the strain. Fortunately, there is a practical – and, practically free – way to scale back on marketing costs, and it reaches a far […]
Goodbye, Google Wave
Just a year after its initial release, Google has announced its plans to discontinue development on Google Wave. Looks like it didn’t really catch on after all, and we will now be “waving” goodbye to it (had to do it, sorry). Why didn’t it gain popularity as expected?
What in the World is a Landing Page? Do I Land on it?
In short, yes. You do land on a landing page, not physically but digitally. When you do a Google search and you click onto an ad, it directs you to a specific landing page that a marketing guru has optimized specifically for what you were looking to do, and to […]
Blueprint for your New Internet Marketing Campaign’s Success
When it comes to internet marketing, there are a plethora of options for your business. How can you decide which one is right for you, and where do you start? In short, it’s best to discuss with an internet marketing expert to ensure that you choose the right marketing strategy […]
1-800-Flowers takes the Social Media Route
1-800-Flowers.com has become one of the first e-tailers to open a storefront on the social media monster Facebook. Now any Facebook user can browse and purchase from 1-800-Flowers Facebook page and if you become a “fan” of the page you receive secret discount codes. All of this allows Facebook users […]
Internet Ad Spending is Plummeting
Over the past year, internet advertising revenues have declined by 5.3 percent. The bulk of interactive advertising spend comes from search and display related advertising. Search alone brought in 5.1 billion the first 6 months of this year. Display advertising (display ads, rich media, digital video, and sponsorship) has brought […]
How to Optimize WordPress to Drive Traffic to your Blog
OK, so now you have a great new Wordpress site, but how to drive traffic to it? I came across a great blog post about this, and thought I would discuss the key points and add a few tips of my own. Here’s a rundown on the top 10 ways to optimize for more traffic.
What is Google Wave?
o… the Wave is coming. But what is it, and how is it going to benefit us? In the showing of the developer’s preview demo, Wave seems to have much promise and it’s quite an impressive app. There are so many features and possibilities it’s mind boggling.