Changes to Google Shopping: What Does it Mean for Your e-Commerce Site?
JT Website Design has recently learned that Google will begin charging for Google Shopping Listings this fall. This is obviously to the dissatisfaction of the thousands of merchants who have always relied on free listings in Google search results – perhaps like many of you. The change, scheduled for August […]
How to Use Facebook Timeline for Business Pages
The launch of Facebook Timeline has been a controversial one, as many users have resisted the “forced” compliance with the new layout. But for business owners, Facebook Timeline may actually be a positive change for the way their brands are promoted. Consider the following ideas for using Facebook Timeline for […]
Writing an Effective Call to Action
Conversion: It’s the ideal end game of any marketing message, whether it’s the content of your website or your e-mail marketing campaign. Conversion is the process of turning prospects into paying customers of your business. The call to action is a necessary tool for achieving conversion anytime you speak to […]
Internet Marketing Campaign Flops, and those who “Mopped” the Floor with their Competitors!
What’s the best way to learn which marketing strategies work? By watching others make it big, and make mistakes. Some major retailers hit a home run when it comes to Internet marketing campaigns, while others strike out big time. Here are some of the most notable flops and mops in […]
Don’t be a Spammer!
Spam falls under the “I know it when I see it” category, right? We all receive spam, so we all know how to identify it. However, the technical definition of spam often eludes people. The most common way to define spam is by explaining the two criteria the e-mail must […]
The Best Time to Send an E-mail Marketing Message
If you are planning to launch an e-mail campaign, you may wonder: When is the best time to send your e-mail marketing correspondence? This is a valid question, because the time you decide to launch your campaign can have an impact on its overall results.
The Top 5 Mistakes of E-mail Marketing Newbies
Are you new to e-mail marketing? If so, heed this warning: Take things slow. That doesn’t mean you shouldn’t get excited about this new marketing tool – quite the contrary. It just means that there are a few things to consider before rushing to churn out batches of e-mails to […]
Best Practices for E-mail Campaigns
So, you want to launch an e-mail campaign. But what are the best practices every business owner needs to know? Abide by these guidelines for an effective, ethical e-mail campaign:
Google Plus Tips and Shortcuts
So, you signed up on Google+…what now? You may be ready for some Google Plus tips and shortcuts. Here are the latest I have discovered.
Google Plus = Better Visibility for Your Business?
Google is constantly adding new services in an attempt to compete with emerging technologies, and social networking is no exception. Now, the search engine giant is rolling out Google+1 (also known as Google Plus), which aims to give the most significant social networking tool for businesses – the Facebook “Like” […]