Blueprint for your New Internet Marketing Campaign’s Success
When it comes to internet marketing, there are a plethora of options for your business. How can you decide which one is right for you, and where do you start? In short, it’s best to discuss with an internet marketing expert to ensure that you choose the right marketing strategy and get the most bang for your buck. An internet marketing campaign that is launched with little to no experience can end up costing a large sum of money, without a return on investment (ROI). Discussing your needs with someone that can guide you in the right direction and manage your campaign to maximize ROI is the best investment you can make towards your new internet campaign.
But to talk to an internet marketing expert, you’ll first have to consider what your goals are, and what will be best for your business. Here’s a list of things you should bring to the marketing strategy table so you can build a blueprint for marketing success.
What is your monthly budget?
The number one concern when marketing online is your monthly budget. Throwing too much or too little money at a campaign will make it fail. Using too little money will not return any results. Using too much money improperly will be wasteful, and again with no results. A healthy budget, when used properly, will go a long way. Start with considering the range of money you’re willing to spend on a campaign, then from there decide which campaign can be successful for that price tag.Where is your starting line?
In other words, how far into the game are you in the internet world? Where are you starting from? You might currently have a website, or even already have a landing page or Pay-Per-Click campaign. Having a foot in the door helps when starting another campaign, because you’re already familiar with the scene. But beware that experience in anything web-related can soon turn outdated, and to stay ahead of the game and keep up with the changing times you need to stay updated with the latest practices (or have an expert that does it for you).What is your timeline?
When do you want your campaign to start? How long will the campaign run for? What are the factors surrounding this timeline? Perhaps you are rolling out a new product line and want the campaign ready to go by the time production is started. Or perhaps your business is centered around holiday shopping, and you need the campaign to bring in revenue before the season is over. Maybe you have a big event coming up and want to showcase it. Consider all the aspects of your timeline, and be sure that it is reasonable.Specify your short term goal.
What is your goal when the customer first lands on your page? Maybe you want a lead’s name and phone number so you can follow up and make a sale. Perhaps you have an e-commerce site and you want immediate follow-through to purchase a product. Or perhaps you’re just looking to gain exposure and put information out there for more eyes to see. Whatever your short term goal, make sure it’s clear or you’ll end up taking zero steps in any direction.What is your long term goal?
What is your end goal? Typically, most companies would want to increase revenue. Some companies may want to gain more market share by becoming more well-known. A long term goal is important because down the road, you can check back on your campaign to see if it’s accomplished what you set out to do, then make adjustments from there.Do you have the resources?
This one is often overlooked, but is very important to have a successful campaign, or even a successful business. Do you have the resources to handle the additional customers or traffic to your site? Make sure you have adequate sales staff, product stock, and other resources to handle the additional load your campaign brings in. Don’t overdo it with an assumption of being swamped with leads, but stay flexible and ready to take on whatever the campaign pulls in.
With these items, you have a good foundation to start considering your new internet marketing campaign. There are other factors that you may have to take into account, depending on your market niche and your business model. But these basics will get you brainstorming and will help you come prepared to discuss the options with your marketing expert. With some patience, and pointed in the right direction, you will have your campaign up and running, and returning that investment in no time.
By: JT Website Design specializes in landing page optimization and pay-per-click campaigns.
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