Blog

What Does your Social Media Persona Say About your Brand?

By

June 25, 2016

Comments are Disabled

Internet Marketing

branding

If you’re new to social media sites such as Facebook, Twitter, Instagram, and others, it may seem like a very daunting task to get started. Many of my clients are first inclined to jump in and come up with things to post… but that’s putting the cart before the horse.

So first things first: Who are you? What is your brand all about? Only after you figure this out, can you start to speak for your company in a public setting.

Does it sound difficult? Don’t worry, we’ll break it down and figure out what the best persona is for you, by looking at a few of the most common ones in use today.

 

Some brands are inherently funny.
Eat24 for example, takes a “no pants” attitude and entices its customers with hilarity. This works great for them, because ordering takeout is a fun and casual subject.

Other brands want to be taken more seriously.
For example BMW takes a professional and adult approach to their social interactions. This is best for them, because they need to project long-term stability for their high-end vehicles.

And still others are mostly geared towards selling product.
Retail stores such as Target, WalMart, and others find themselves somewhere in between. They take a lighthearted tone and excite the customer with online specials and new products, improving their bulk sales.

 

Many online merchants will find they have the most in common with the Target and WalMart examples. But it would be even nicer to take creative license and spice up your social media presence in a unique way.

So your pre-posting homework is this:
Try to think about your brand more deeply, get more familiar with your products, and try to see things from your customers’ perspective. What do they really want? What makes you a better choice than your competitor? Carefully consider the message you want to portray, and how that message can translate into sales.

Building the correct persona is the ticket to communicating to your customers effectively. Once you know what tone of voice you’d like your brand to have, it’s time to start figuring out what to say.

Jackie Taferner

Jackie Taferner has over 15 years experience in website design and development. Jackie has a wide range of expertise, from PHP code development to marketing strategy, and enjoys working on challenging, creative, and unique projects.
 

Comments are closed.