It’s no secret that today’s business owners are always looking for new ways to manage costs. Often, a company’s marketing/advertising budget is the first to feel the strain. Fortunately, there is a practical – and, practically free – way to scale back on marketing costs, and it reaches a far wider audience than traditional advertising methods. What is it? Social networking!
If you’ve spent any time on Facebook or Twitter, you already know that social networking is no longer a mere personal pastime. Businesses of all types can take advantage of social networking as a marketing tool – and, many report noticeable results. Consider the advantages of marketing your business on social networking sites:
Affordability: As stated, social networking is free; and even if you opt to outsource your social networking efforts, the cost of doing so is typically quite manageable. Compared to the costly burdens of radio, television, newspaper and billboard advertising, social networking is a very affordable expense that many business owners can handle (and if you take on the duties yourself, it’s free).
Efficiency: How is social networking for businesses efficient advertising? One recent survey, from research firm/marketing publisher MarketingSherpa, confirmed that it boosts search engine ranking for businesses, builds brand identity and increases public credibility – which, over time, can lead to improved brand loyalty. In a tough economy, social networking can assist your business in ways that commercials and billboards can’t.
Accessibility: In today’s transparent culture, consumers expect more access to the businesses they support. In many cases, brand loyalty is now contingent upon companies listening to customer feedback, and then acting on that feedback with product improvements. For companies that understand this, the results can be highly profitable. One example is Domino’s Pizza, evidenced by the successful YouTube campaign “Show Us Your Pizza.”
Similar strategies can work for small and medium sized businesses, if they take advantage of opportunities to interact with customers through social networking. Major campaigns aren’t always necessary; often, a Facebook page that routinely prompts discussion can work wonders.
JT Website Design is an active participant in social networking, and we have seen it make a serious impact. If you have yet to launch a Facebook or Twitter account for your business, try investing time and effort in social networking – and then, enjoy the results.