Choosing a Domain Name? Read this First!


August 10, 2011

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When thinking of a domain name for your company, you need to choose wisely. There are many companies who have failed to see their domain name from the consumer’s perspective, with some hilarious outcomes. So, here’s what NOT to do:

Don’t Be Gross

You don’t want users thinking of bodily functions, or the unmentionables of extinct mammals – well, of any unmentionables really.

Mammoth Erection, a scaffold erection and dismantle business:

Whenipee National Park information:

Pen Island, a custom pen maker


Don’t Be Insulting

Who wants to make potential customers indignant the moment they visit the home page? Not you!

Effective Office Environments, an office furniture dealership

Who Represents, a celebrity agent finder site:

World Taekwondo Federation


Don’t Be Crass

Some topics are just not for the business world, and that includes your website’s domain name.

Apetit Exports, a Finnish food export company

Therapist Finder, a therapist directory

Speed of Art, artist Nigel Talamo’s personal website


So, avoid these embarrassing domain and company name traps by writing out all your name ideas first. Examine each one carefully before choosing a domain name, and don’t be afraid to ask the opinions of people you trust. It could make all the difference between a successful domain name and a hilarious (but humiliating!) one.

Jackie Taferner

Jackie Taferner has over 15 years experience in website design and development. Jackie has a wide range of expertise, from PHP code development to marketing strategy, and enjoys working on challenging, creative, and unique projects.

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