Spam falls under the “I know it when I see it” category, right? We all receive spam, so we all know how to identify it. However, the technical definition of spam often eludes people. The most common way to define spam is by explaining the two criteria the e-mail must meet: It must be unsolicited, and it must be sent in bulk. Let’s break those down.
If you are planning to launch an e-mail campaign, you may wonder: When is the best time to send your e-mail marketing correspondence? This is a valid question, because the time you decide to launch your campaign can have an impact on its overall results.
Are you new to e-mail marketing? If so, heed this warning: Take things slow. That doesn’t mean you shouldn’t get excited about this new marketing tool – quite the contrary. It just means that there are a few things to consider before rushing to churn out batches of e-mails to your customers and other opt-in subscribers. Some of the most common mistakes that e-mail marketing newbies make include:
So, you want to launch an e-mail campaign. But what are the best practices every business owner needs to know? Abide by these guidelines for an effective, ethical e-mail campaign: