The launch of Facebook Timeline has been a controversial one, as many users have resisted the “forced” compliance with the new layout. But for business owners, Facebook Timeline may actually be a positive change for the way their brands are promoted. Consider the following ideas for using Facebook Timeline for business pages.
It’s Spring! Time to get out the dust mops and clean all the junk from your garage and closet. But why stop there? Many people do not consider the digital clutter that resides in their email boxes, and yes, their websites. It may be tough to conceptualize why this is so important, but I’m going to show you why – and how – to get your digital world in order.
What’s the best way to learn which marketing strategies work? By watching others make it big, and make mistakes. Some major retailers hit a home run when it comes to Internet marketing campaigns, while others strike out big time. Here are some of the most notable flops and mops in recent memory.
Conversion: It’s the ideal end game of any marketing message, whether it’s the content of your website or your e-mail marketing campaign. Conversion is the process of turning prospects into paying customers of your business. The call to action is a necessary tool for achieving conversion anytime you speak to your audience.
What does the best call to action look like? It’s short, and it offers the reader something of value.
Spam falls under the “I know it when I see it” category, right? We all receive spam, so we all know how to identify it. However, the technical definition of spam often eludes people. The most common way to define spam is by explaining the two criteria the e-mail must meet: It must be unsolicited, and it must be sent in bulk. Let’s break those down.
If you are planning to launch an e-mail campaign, you may wonder: When is the best time to send your e-mail marketing correspondence? This is a valid question, because the time you decide to launch your campaign can have an impact on its overall results.
Are you new to e-mail marketing? If so, heed this warning: Take things slow. That doesn’t mean you shouldn’t get excited about this new marketing tool – quite the contrary. It just means that there are a few things to consider before rushing to churn out batches of e-mails to your customers and other opt-in subscribers. Some of the most common mistakes that e-mail marketing newbies make include:
