Southern California Professional Custom Web Design
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Author Archives: JT

Making the Switch to Freshbooks

Well, we’ve finally done it- a simpler, faster, more efficient billing system. It has been a long time coming, and after much deliberation on invoicing options Freshbooks is the winner. So, what are the benefits to using this new system, and how will it improve the billing process for you, our valued client?

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Spring Cleaning for the Digital World

It’s Spring! Time to get out the dust mops and clean all the junk from your garage and closet. But why stop there? Many people do not consider the digital clutter that resides in their email boxes, and yes, their websites. It may be tough to conceptualize why this is so important, but I’m going to show you why – and how – to get your digital world in order.

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Writing an Effective Call to Action

Conversion: It’s the ideal end game of any marketing message, whether it’s the content of your website or your e-mail marketing campaign. Conversion is the process of turning prospects into paying customers of your business. The call to action is a necessary tool for achieving conversion anytime you speak to your audience.

What does the best call to action look like? It’s short, and it offers the reader something of value.

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What is my IP address?

To determine the IP address of your computer, try one of the following.

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E-Commerce Security is More Important than Ever

E-commerce sites are getting more popular all the time – for consumers of course, but also for hackers. In light of recent attacks on WordPress and InMotion users, it’s clear that cybercrime is on the rise. If you are an e-commerce website owner, you have a greater responsibility than other site managers to protect your users from cybercrime.

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Is Your Web Host Secure? InMotion Hacker Attacks a Half Million Sites

Another week, another successful hacking attempt. This time, the victim was Web hosting provider InMotion, which was hacked 1:00am PST on Sunday morning by a Bangledeshi hacker called TiGER-M@TE. The hacker replaced index files in all public html directories with his own branded index.php, defacing the home pages of more than 500,000 websites. This file contained a nasty Trojan virus which would infect the computer of any visitors to those websites.

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The Top 5 Mistakes of E-mail Marketing Newbies

Are you new to e-mail marketing? If so, heed this warning: Take things slow. That doesn’t mean you shouldn’t get excited about this new marketing tool – quite the contrary. It just means that there are a few things to consider before rushing to churn out batches of e-mails to your customers and other opt-in subscribers. Some of the most common mistakes that e-mail marketing newbies make include:

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