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JT Website Design has recently learned that Google will begin charging for Google Shopping Listings this fall. This is obviously to the dissatisfaction of the thousands of merchants who have always relied on free listings in Google search results – perhaps like many of you. The change, scheduled for August 2012, will mean that merchants will have to buy paid listings from the Google Product Listing Ads program if they want to get exposure in Google Shopping. This even includes Google Shopping widgets on Google.com search results pages. Google claims this move is an attempt to “level the playing field” between large and small retailers. But if you’re a small business e-commerce operation, you probably want to call it what it really is: annoying.

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