How to Protect Yourself from the BEAST Attack
Picture this: You open your web browser, login to your bank account… and an eavesdropper hijacks your web browser, sees everything in your account, makes fraudulent transactions, and even changes the password. It sounds pretty scary right? There are ways to defend against this attack, and I’ll give you a quick […]
Writing an Effective Call to Action
Conversion: It’s the ideal end game of any marketing message, whether it’s the content of your website or your e-mail marketing campaign. Conversion is the process of turning prospects into paying customers of your business. The call to action is a necessary tool for achieving conversion anytime you speak to […]
Internet Marketing Campaign Flops, and those who “Mopped” the Floor with their Competitors!
What’s the best way to learn which marketing strategies work? By watching others make it big, and make mistakes. Some major retailers hit a home run when it comes to Internet marketing campaigns, while others strike out big time. Here are some of the most notable flops and mops in […]