Picture this: You open your web browser, login to your bank account… and an eavesdropper hijacks your web browser, sees everything in your account, makes fraudulent transactions, and even changes the password. It sounds pretty scary right? There are ways to defend against this attack, and I’ll give you a quick rundown.
Monthly Archives: January 2012
Conversion: It’s the ideal end game of any marketing message, whether it’s the content of your website or your e-mail marketing campaign. Conversion is the process of turning prospects into paying customers of your business. The call to action is a necessary tool for achieving conversion anytime you speak to your audience.
What does the best call to action look like? It’s short, and it offers the reader something of value.
What’s the best way to learn which marketing strategies work? By watching others make it big, and make mistakes. Some major retailers hit a home run when it comes to Internet marketing campaigns, while others strike out big time. Here are some of the most notable flops and mops in recent memory.