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Yearly Archives: 2011
Don’t be a Spammer!
11/02
2011
2011
Spam falls under the “I know it when I see it” category, right? We all receive spam, so we all know how to identify it. However, the technical definition of spam often eludes people. The most common way to define spam is by explaining the two criteria the e-mail must meet: It must be unsolicited, and it must be sent in bulk. Let’s break those down.
The Best Time to Send an E-mail Marketing Message
10/12
2011
2011
If you are planning to launch an e-mail campaign, you may wonder: When is the best time to send your e-mail marketing correspondence? This is a valid question, because the time you decide to launch your campaign can have an impact on its overall results.
E-Commerce Security is More Important than Ever
10/07
2011
2011
E-commerce sites are getting more popular all the time – for consumers of course, but also for hackers. In light of recent attacks on WordPress and InMotion users, it’s clear that cybercrime is on the rise. If you are an e-commerce website owner, you have a greater responsibility than other site managers to protect your users from cybercrime.
Is Your Web Host Secure? InMotion Hacker Attacks a Half Million Sites
09/29
2011
2011
Another week, another successful hacking attempt. This time, the victim was Web hosting provider InMotion, which was hacked 1:00am PST on Sunday morning by a Bangledeshi hacker called TiGER-M@TE. The hacker replaced index files in all public html directories with his own branded index.php, defacing the home pages of more than 500,000 websites. This file contained a nasty Trojan virus which would infect the computer of any visitors to those websites.
The Top 5 Mistakes of E-mail Marketing Newbies
09/06
2011
2011
Are you new to e-mail marketing? If so, heed this warning: Take things slow. That doesn’t mean you shouldn’t get excited about this new marketing tool – quite the contrary. It just means that there are a few things to consider before rushing to churn out batches of e-mails to your customers and other opt-in subscribers. Some of the most common mistakes that e-mail marketing newbies make include:
Best Practices for E-mail Campaigns
08/18
2011
2011
So, you want to launch an e-mail campaign. But what are the best practices every business owner needs to know? Abide by these guidelines for an effective, ethical e-mail campaign: